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HOKA ONE ONE designs shoes that will make running easier and create an experience like flying.
HOKA ONE ONE athletic shoe company was started by Jean-Luc Diard and Nicolas Mermoud in 2009. Their initial aim was to design a shoe to run downhill faster so that to enhance endurance race times. That’s why an oversized outsole with more cushioning than other running shoes at the time appeared. Soon Hoka One One shoes gained popularity among various runners for delivering great cushion and minimal weight. And now you get incomparable experience of not only going downhill but going uphill too.
Today there is a wide range of both low-drop and max-cushion shoes for road, trail and track running, as well as for hiking, backpacking or training in the gym. Throughout Hoka's product line, the models feature extra cushioning, lightweight materials, wide, stable platform and midsole and outsole geometry designed to encourage inherent stability and an efficient stride. 
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The name of the company derived from the Maori language phrase loosely meaning "fly over the earth". The producers claim that Hoka shoes will make running easier and create an unforgettable experience like flying. They have no doubts that once you try on a pair of Hoka shoes you will see the difference and never wish to wear any other running shoes.
What makes Hoka One One different
Hoka One One is a synonym to premium cushioning. Hoka provides running shoes with light, durable cushioned midsole that delivers protection to your foot and makes shoes even lighter and faster.
Midsole is made with performance-specific, light cushioning material. Midsole volume of Hoka One One shoes is almost twice as big as it is in casual ones. The combination of a low heel-toe drop, unique-designed midsoles and Hoka cushioning provides runners with natural gait cycle and improves running efficiency.
The Active Foot Frame holds your foot and heel deep in the midsole rather than on top of it and provides support and integrated stability without the need for any other constricting elements. The Active Foot Frame holds and supports your foot like a bucket seat in a race car.
"J"- shaped midsole is made of a firmer density foam that supports your foot and heel without the use of weighty, rigid materials. It offers stability and a light cushioned ride at the same time.
A dual-density midsole PROFLY™ delivers softer cushioning in the heel and firmer foam in the forefoot. As a result, you can land comfortably but push off quickly.